FAQs
Frequently Asked Questions
Find answers to common questions about our digital design services and processes
General Questions
Digi Matrax specializes in three core digital design services:
- Social Media Graphics: We create engaging, platform-optimized visuals for all major social media platforms including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok. Our designs are tailored to each platform's specific requirements and best practices.
- Digital Product Labeling Services: We design professional, compliant, and visually appealing labels for digital products, e-books, online courses, software, and other digital offerings. Our labeling solutions help your digital products stand out and communicate value effectively.
- Instagram Templates: We offer both custom Instagram template design and pre-made template collections. Our templates are fully customizable, professionally designed, and optimized for engagement and brand consistency across your Instagram presence.
Additionally, we provide related services including brand consistency consulting, design strategy, and ongoing design support packages for businesses needing regular creative assets.
Our design process is structured yet flexible, ensuring both efficiency and creative excellence:
- Discovery & Consultation: We begin with an in-depth consultation to understand your brand, target audience, project goals, and specific requirements. This phase includes reviewing any existing brand guidelines, competitors, and inspiration examples.
- Project Planning & Proposal: We create a detailed project plan with timelines, deliverables, and milestones. You'll receive a comprehensive proposal outlining the scope, process, and investment.
- Creative Brief Development: Together, we develop a creative brief that serves as our roadmap, ensuring we're aligned on vision, objectives, and expectations.
- Concept Development: Our design team creates initial concepts and mockups based on the creative brief. We typically present 2-3 distinct directions for your review.
- Client Review & Feedback: You provide feedback on the initial concepts, and we discuss what's working and what needs adjustment.
- Refinement & Revision: We refine the selected direction based on your feedback, working through the agreed number of revision rounds.
- Finalization & Delivery: Once approved, we prepare and deliver all final files in the required formats, along with any usage guidelines or documentation.
- Project Wrap-up & Support: We conduct a project review and remain available for any post-project questions or minor adjustments.
Throughout this process, we maintain clear communication and provide regular updates on progress.
We offer flexible pricing options to accommodate different needs and budgets:
Project-Based Pricing: For one-time projects with clearly defined scope, we provide fixed-price quotes. This includes:
- Single social media graphic sets: $5-$10
- Digital product labeling packages: $5-$25
- Custom Instagram template sets: $5-$15
Package Pricing: We offer bundled services at discounted rates:
- Starter Package: Basic social media set + 2 templates - $45
- Professional Package: Comprehensive social media kit + product labeling - $85
- Enterprise Package: Full brand suite with unlimited revisions - $55+
Retainer Agreements: For ongoing design needs, we offer monthly retainer packages starting at $800/month, which include a set number of design hours and priority support.
Template Purchases: Our pre-made templates are available as individual purchases ($25-$75) or collections ($150-$300).
All pricing is customized based on project complexity, timeline, and specific requirements. We provide detailed quotes after understanding your project needs. A 50% deposit is typically required to begin work, with the balance due upon project completion.
Service-Specific Questions
We deliver social media graphics in all the formats you need for optimal performance across platforms:
Primary Delivery Formats:
- JPEG: High-quality compressed format ideal for photographs and complex images with many colors
- PNG: Lossless format with transparency support, perfect for logos and graphics with text
- PDF: For print-ready versions and client presentations
Platform-Specific Optimizations:
- Instagram: Multiple aspect ratios (1:1, 4:5, 9:16) in high-resolution JPEG and PNG formats
- Facebook: Optimized sizes for posts, covers, and ads in JPEG and PNG
- Twitter: Correct dimensions for tweets, headers, and cards
- LinkedIn: Professional formats for posts, company pages, and personal profiles
- Pinterest: Tall formats (2:3 or 1:2.1) optimized for pinning
Source Files: Upon request, we can provide editable source files in:
- Adobe Photoshop (PSD)
- Adobe Illustrator (AI)
- Figma files
- Canva templates
We also provide a style guide with hex codes, font specifications, and usage recommendations to maintain brand consistency.
Our digital product labeling service stands out through several key differentiators:
Platform Optimization: We design labels specifically for digital environments, considering how they'll appear on various devices (desktop, tablet, mobile) and across different platforms (websites, app stores, marketplaces).
Conversion-Focused Design: Our labels are strategically designed to drive conversions, using proven psychological principles of color, typography, and composition to communicate value and encourage action.
Scalable Vector Formats: We primarily deliver in vector formats (AI, EPS, SVG) that maintain perfect quality at any size, ensuring your labels look crisp whether displayed as thumbnails or full-screen.
Compliance Awareness: We're knowledgeable about digital product requirements across major platforms (Amazon, Etsy, Shopify, etc.) and ensure our designs meet platform-specific guidelines.
Multi-Format Delivery: We provide each label in multiple formats and sizes, including:
- High-resolution PNG with transparency
- Vector files (AI, EPS, SVG) for unlimited scalability
- Platform-specific optimized versions
- Print-ready versions if needed
Brand Consistency: We ensure your digital product labels align with your overall brand identity, creating a cohesive experience for your customers across all touchpoints.
Additionally, we provide template systems for product lines, making it easy to maintain consistency while efficiently launching new products.
Yes, absolutely! All our Instagram templates are designed with customization in mind:
Pre-made Templates: Our pre-made template collections come with comprehensive customization options:
- Easy Color Changes: Organized color palettes with global color styles for quick updates
- Font Customization: Editable text layers with font suggestions and alternatives
- Image Replacement: Simple drag-and-drop image placeholders
- Layout Adjustments: Flexible layouts that can be modified without design expertise
Custom Templates: When we create custom templates for your brand, they include:
- Your specific brand colors, fonts, and visual elements
- Multiple layout variations for different content types
- Comprehensive style guide for consistent usage
- Training on how to use and customize the templates
File Formats Provided:
- Canva Templates: Easy-to-use format with drag-and-drop functionality
- Adobe Photoshop (PSD): Layered files for advanced customization
- Adobe Illustrator (AI): Vector-based templates for maximum flexibility
- Figma Files: Collaborative format with component libraries
No Design Experience Needed: We design our templates to be user-friendly, with clear layers, organized groups, and comprehensive instructions. Even without design experience, you can easily update text, colors, and images to create professional-looking content.
We also offer template customization services if you need help adapting templates for specific campaigns or content.
Process & Timeline Questions
Project timelines vary based on complexity, scope, and our current workload, but here are typical timeframes:
Social Media Graphics:
- Single graphic: 1-2 business days
- Set of 5-10 graphics: 3-5 business days
- Complete social media kit (20+ graphics): 7-10 business days
Digital Product Labeling:
- Single product label: 2-3 business days
- Product line (3-5 labels): 5-7 business days
- Comprehensive labeling system: 10-14 business days
Instagram Templates:
- Pre-made template customization: 1-2 business days
- Custom template set (5-10 templates): 5-8 business days
- Comprehensive template system: 10-15 business days
Factors That Affect Timeline:
- Project Complexity: More complex designs require more time
- Client Responsiveness: Timely feedback keeps projects on schedule
- Revision Rounds: Additional revisions extend the timeline
- Scope Changes: Mid-project changes can impact delivery dates
We provide a detailed timeline with milestones at the beginning of each project and keep you updated on progress throughout. Rush services are available for an additional fee (25-50% surcharge depending on timeline).
We include a specific number of revision rounds in each project to ensure your satisfaction while maintaining project efficiency:
Standard Revision Allowances:
- Starter Projects: 2 rounds of revisions
- Standard Projects: 3 rounds of revisions
- Complex Projects: 4 rounds of revisions
- Enterprise Projects: Unlimited revisions within project scope
What Constitutes a Revision Round:
- Color adjustments and palette changes
- Typography modifications and font changes
- Layout adjustments and element repositioning
- Content edits and text changes
- Style refinements and detail adjustments
- Minor conceptual tweaks within the agreed direction
What's Not Included in Standard Revisions:
- Complete redesigns or direction changes
- Adding significant new elements not in original scope
- Creating entirely new concepts after initial approval
- Major structural changes to templates or systems
Additional Revision Options:
- Additional revision rounds: $7-$15 per round (depending on project complexity)
- Extended revision period: Available for ongoing projects
- Priority revision service: For urgent changes
We recommend providing consolidated, specific feedback during each revision round to make the most of your included revisions. Our project managers can help you prepare effective feedback to ensure we address all your concerns efficiently.
To begin a project efficiently, we typically need the following information:
Essential Project Information:
- Project Goals: What you want to achieve with the design
- Target Audience: Who you're trying to reach
- Platform Specifications: Where the designs will be used
- Content: Text, images, logos, and other elements to include
- Timeline: Your desired completion date
- Budget: Your investment range
Brand Information (if available):
- Brand guidelines or style guide
- Logo files in vector format (AI, EPS, SVG)
- Brand color palette (hex codes or Pantone values)
- Typography preferences or font files
- Brand voice and messaging guidelines
Inspiration and References:
- Examples of designs you like (competitors or inspiration)
- Examples of designs you don't like
- Mood boards or visual references
- Previous designs you've used
Technical Requirements:
- File format preferences
- Specific dimensions or technical constraints
- Platform-specific requirements
- Accessibility considerations
We provide a comprehensive project questionnaire that guides you through providing all necessary information. Don't worry if you don't have all these elements—we can help you develop them as part of our process. The more information you can provide upfront, the more efficiently we can work and the better the final results will align with your vision.
Technical & Support Questions
We use industry-standard design software and stay current with the latest tools and technologies:
Primary Design Software:
-
Adobe Creative Cloud: Our core design suite including:
- Adobe Photoshop for raster graphics and photo editing
- Adobe Illustrator for vector graphics and logo design
- Adobe InDesign for layout and publication design
- Adobe XD for prototyping and UI/UX design
- Figma: For collaborative design, prototyping, and design systems
- Canva: For template creation and client-friendly design solutions
Specialized Tools:
- Sketch: For specific UI/UX projects when required
- Procreate: For hand-drawn elements and illustration
- Affinity Suite: As an alternative to Adobe for specific projects
Collaboration & Project Management:
- Slack for communication
- Trello and Asana for project management
- Google Workspace for documents and collaboration
- Zoom for video conferences and presentations
File Management & Delivery:
- Dropbox for secure file storage and sharing
- WeTransfer for large file deliveries
- Google Drive for collaborative review
We're proficient in multiple software platforms and can deliver files in the formats that work best for your specific needs and technical capabilities.
We believe in building long-term relationships with our clients and provide comprehensive post-project support:
Standard Post-Project Support:
- 30-Day Support Window: We include 30 days of complimentary support for any questions, minor adjustments, or technical issues related to your delivered files
- File Access: We maintain backup copies of your project files for 90 days in case you need replacements
- Usage Guidance: We provide instructions and best practices for using your new designs
- Format Conversions: We can provide additional file formats if needed within the support period
Ongoing Support Options:
- Design Retainers: Monthly packages for ongoing design needs
- Hourly Support: Pre-purchased hours for occasional needs
- Template Updates: Services to update or refresh existing templates
- Training Sessions: One-on-one training on using your designs or design software
Additional Services:
- File Organization: We can help organize and catalog your design assets
- Brand Guideline Development: Create comprehensive brand guidelines
- Asset Management: Set up systems for managing your digital assets
- Design Audits: Review existing designs and provide improvement recommendations
We aim to be your long-term design partner, not just a one-time service provider. Our goal is to ensure you're completely confident using your new designs and have the support you need to maximize their impact.
Yes, we regularly work with clients from around the world and have extensive experience with international projects:
Global Client Experience: We've successfully completed projects for clients in North America, Europe, Asia, Australia, and South America. Our team is experienced with cultural considerations, regional design preferences, and international business practices.
Communication & Time Zones: We're flexible with scheduling to accommodate different time zones. We use multiple communication channels (email, Slack, Zoom) and are available for meetings during extended business hours to serve clients in various regions.
Language Considerations: While our primary business language is English, we have experience working with designs in multiple languages and can accommodate specific typographic requirements for different writing systems.
Payment Options for International Clients: We accept various payment methods suitable for international transactions:
- Credit cards (Visa, MasterCard, American Express)
- PayPal
- Wire transfers
- Wise (formerly TransferWise)
- Stripe for recurring payments
Currency & Pricing: All our pricing is in US dollars, but we can provide estimates in other currencies upon request. We're transparent about any international transaction fees and work to minimize additional costs for our international clients.
Cultural Sensitivity: We're mindful of cultural differences in color symbolism, imagery, and design aesthetics. We research regional preferences and consult with clients to ensure our designs are appropriate and effective for their specific markets.
Whether you're located across town or across the globe, we're equipped to provide the same high-quality service and results that our local clients enjoy.
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